Case Study
MCC Group: an industrial-grade site with an AI screening flow underneath
MCC Group is a mining and civil services company operating across Central Queensland, with over a decade in the industry by its own account. The site needed to carry that weight visually while quietly automating one of its most repetitive HR tasks: pre-screening job applicants.
- Client
- MCC Group
- Industry
- Mining services & civil construction
- Location
- Central Queensland
- Live site
- mcc.group ↗
01 /The Challenge
Mining services websites tend toward one of two failure modes: dated, form-over-substance corporate sites that undersell a serious operation, or generic "industrial" templates that could belong to any contractor in the country. MCC Group needed web design for a mining services company that read as premium and specific to a real, established Central Queensland operator, not a stock-photo template. The site also had to represent a genuinely broad service range (civil works, mining support, and specialist offerings like water treatment plant operation and maintenance for both companies and councils) without turning into a shallow, undifferentiated list of everything MCC Group is willing to quote on.
Separately, the business had a recurring operational problem outside the website's obvious scope: sorting a high volume of careers applications by hand before anyone qualified reached an interview, a bottleneck common to mining and construction companies with high-turnover field roles.
02 /Our Approach
Echo Technology built the public-facing site around dark steel tones, sharp diagonal cuts and confident type: deliberately "industrial premium" rather than generic-corporate, matching a company that positions itself as Central Queensland's mining and civil experts and pitches itself as "your complete mining solution."
Behind a deceptively plain-looking careers form sits a custom-built AI pre-screening flow: applicants answer a short set of role-specific questions, and responses are triaged automatically before a human ever opens the file, turning a manual sorting job into a filtered shortlist.
Subtle parallax on machinery imagery runs throughout the site, adding visual weight without turning into distracting motion, judged for an audience of civil and mining procurement contacts, not consumer visitors. Service detail pages (civil, mining support, water treatment) follow the same visual system so the range of work reads as one consistent operation rather than a loose collection of departments.
03 /Design Notes
The visual system is dark steel tones and sharp diagonal cuts rather than a soft, rounded corporate look: type set with confidence to match a company with 200-plus qualified staff and Queensland-wide, multi-site operations behind it, by its own published numbers.
The careers pre-screening flow is the site's most technically interesting piece and its least visible: from the outside it's a short, ordinary-looking form; underneath it, custom logic does triage work a recruiter would otherwise do by hand.
04 /Tech Stack
- Next.js
- React
- TypeScript
- Tailwind CSS
- Vercel
05 /The Outcome
The public site now presents MCC Group with the visual weight its scale warrants, and the careers flow gives the business a working answer to faster, more consistent applicant screening that didn't exist before: a genuine custom-software build cross-linked from a marketing site rather than a bolted-on plugin.
It's also one of the more substantial Central Queensland web design projects in Echo Technology's client work: a mining services company's website doing real operational work, not just describing the company. The pairing of a public marketing site with a working piece of custom software behind one form is the kind of project that's hard to fake in a portfolio: either the screening logic works on real applications, day after day, or it doesn't.
What we did